Reynolds to raise price on cigarettes between 8 and 33 cents a pack

R.J. Reynolds Tobacco Co. said today that it will raise the list price on its cigarette brands for wholesale customers between 8 and 33 cents a pack, effective Wednesday.

The lower increase affects mostly Reynolds’ most popular brands, including its flagships Camel and Pall Mall, along with support brands Doral, GPC, Kool, Salem and Winston.

The larger increase affects mostly Reynolds’ non-support brands, such as Capri, Carlton, Eclipse, Lucky Strike, More, Now and Vantage.

David Howard, a spokesman for Reynolds, said that the company doesn’t comment on its pricing strategy and the price that wholesalers set at retail.

“It’s just a business decision,” Howard said.

The decision comes after Philip Morris USA announced its own price increase of 8 cents a pack, which went into effect today.

This is the fourth price increase by Reynolds since September 2007. The increase in March 2009 was prompted by a sharp hike in state and federal excise taxes.


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