For the second time in as many weeks Philip Morris International, one of the world’s largest cigarette-makers, delights its adult smoking customers with modified, exclusive and superior quality additions to the company’s most successful brands.
Two weeks ago, the world-famous tobacconists introduced exquisite and delicate Marlboro Gold a super slim extension to its leading brand Marlboro brand, the most popular smoking product in the world. Now, the company’s Eastern European division announced the launch of the additional varieties of key global brands – Virginia Slims and Bond.
After producing some modifications in pack design, Philip Morris has re-launched Virginia Slims UNO Black and Virginia Slims UNO White. Both extensions are a little bit more expensive than other varieties of Virginia brand family, but are oriented for modern, active smoking business-ladies who are interested in having a more chic smoking product than other female smokers consume.
Frederick Stahl, Philip Morris Europe Sales &Marketing senior director admitted that Virginia Super Slims have gained huge popularity among women-smokers across this region. He added that they received a great feedback from female smokers regarding new styles of Virginia, especially about innovating pack design, delicate smell of vanilla and superb quality.
Besides Virginia Slims, Philip Morris as well introduced a new style of Bond Street Selection brand, which was named Bond Street One. The new addition to Bond portfolio provides the lowest level of nicotine, with just 0.1mg of nicotine a cigarette.
The company opted for introducing Bond Street One, after a market research has concluded that although Bond has been very successful across Europe, increasing its presence in the region’s tobacco market by 1% last year, the brand still has a room for improvement, but needed a low-tar extension to offer for those adult cigarette-lovers who prefer a lighter smoking experience.
Up to the present moment, Bond brand has been the third-best selling cigarette brand in generic category, behind fellow PMI brand Red & White and Japan Tobacco’s Monte Carlo.
Mr. Stahl said the Philip Morris International’s latest product line extensions depict the company’s intention to consolidate its leading place in every category of world-wide tobacco market.
Philip Morris International, which gained its universal popularity among the adult smokers around the world with such notable products as Marlboro, Virginia, Parliament, L&M, Chesterfield and Bond Street, accounts for a 38.4% market share in European tobacco market.
The modifications in the design of Bond Street One andlady packs were elaborated by eminent graphic designers Stuart Eadie and Tong McKnew from Switzerland.
PMI marketing director stated that almost two years ago the company started changing designs and creating new varieties for almost all cigarette brands in its portfolio. This move is reasoned by a number of factors, among which are the evolving demands of adult cigarette-lovers, the willingness to comply with smokers’ expectations and the ever-high competition.