Tobacco imagery still common in films

Although there is less smoking in feature films, tobacco imagery is still common in films suitable for children and young teens, researchers in Britain said.

Researchers at Nottingham University in England analyzed tobacco use, brand appearances and smoking paraphernalia such as ashtrays and lighters in the 15 most commercially successful films in Britain from 1989 to 2008.

The study, published in the journal Thorax, found from 1989 to 2008, the average occurrence of smoking for at least 5 minutes dropped from 3.5 per hour to 0.6 for all films — a decrease of 80 percent.

However, two-thirds of feature films rated for those under the age of 18 and 61 percent of films rated for those age 15 and under featured smoking of at least 5 minutes.


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