Drug maker GlaxoSmithKline wants people to know that it “sucks” to quit smoking, but there’s a way to make it “suck less.”
The maker of Nicorette, an over-the-counter nicotine-infused gum that helps some cigarette smokers wean themselves off nicotine, is launching a $15 million campaign that will break on prime-time TV networks ABC, CBS ( CBS – news – people ) and NBC this Monday. The ad blitz, created b ... Jump to full article >>
TV/Showbiz | admin | December 8, 2009 |
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For one in three sports fans, watching the game and lighting up a cigarette go hand in hand. And those are the fans an anti- smoking group hopes to reach during the World Series.
REPORTER: He’s stealing cars for his smoke break. She’s making margaritas at her desk. A humorous look at a serious subject and the excuses made.
CHERYL YATES: As any smoker, ex-smoker can tell you.. You need no reason to smoke, any reason is good.
REPORTER ... Jump to full article >>