Posts tagged: TV

Nicorette Puffs $15 Million Into Ad Blitz

Drug maker GlaxoSmithKline wants people to know that it “sucks” to quit smoking, but there’s a way to make it “suck less.” The maker of Nicorette, an over-the-counter nicotine-infused gum that helps some cigarette smokers wean themselves off nicotine, is launching a $15 million campaign that will break on prime-time TV networks ABC, CBS ( CBS – news – people ) and NBC this Monday. The ad blitz, created b ... Jump to full article >>

Anti-Smoking Commercials Target Sports Fans Watching TV

For one in three sports fans, watching the game and lighting up a cigarette go hand in hand. And those are the fans an anti- smoking group hopes to reach during the World Series. REPORTER: He’s stealing cars for his smoke break. She’s making margaritas at her desk. A humorous look at a serious subject and the excuses made. CHERYL YATES: As any smoker, ex-smoker can tell you.. You need no reason to smoke, any reason is good. REPORTER ... Jump to full article >>