Tweet In an interview with E Cigarette Direct Professor Carl Phillips, associate professor at the University of Alberta, has argued that electronic cigarettes are a valid alternative to cigarettes, stating: “I think there’s absolutely no doubt that it is a safer alternative to regular cigarettes.” He estimated that electronic cigarettes carried a risk that: “…is probably in the order of 99 percent less harmful than s ... Jump to full article >>

Tweet A Recently Completed Medical Study Conducted in South Africa Shows An Impressive 45% Success Rate When Using Electronic Cigarettes As A Smoking Cessation Tool. In the first government controlled official study of the electronic cigarette’s effectiveness as a smoking cessation aid e-cigs show an impressive 45% success rate. The study, conducted in South Africa, consisted of 349 smokers. At the conclusion of the two month study 45% of those ... Jump to full article >>

Tweet It didn’t take long for tobacco companies to try to evade tough new restrictions on their ability to market to young people. Less than three months after a landmark federal law granted the Food and Drug Administration power to regulate tobacco products, several of the industry’s biggest companies filed suit in tobacco-friendly Kentucky. They contend that the law’s marketing provisions infringe their commercial free-speech rights. For ... Jump to full article >>