Cuba looks to women to boost sagging cigar sales
Tweet Cuba seeks to pitch famous cigars beyond male base With anti-smoking laws and the global recession causing sales to fall, Cuba wants to develop a largely untapped market for its famous cigars — women. Habanos S.A. executives said on Monday sales fell 8 percent to $360 million in 2009, so they have created the Julieta, a smaller, milder version of the Romeo y Julieta cigar, aimed specifically at female smokers. Women now make up only 5 ... Jump to full article >>



