Nicorette Puffs $15 Million Into Ad Blitz
Drug maker GlaxoSmithKline wants people to know that it “sucks” to quit smoking, but there’s a way to make it “suck less.” The maker of Nicorette, an over-the-counter nicotine-infused gum that helps some cigarette smokers wean themselves off nicotine, is launching a $15 million campaign that will break on prime-time TV networks ABC, CBS ( CBS – news – people ) and NBC this Monday. The ad blitz, created b ... Jump to full article >>





