RJ Reynolds’ ads urge tobacco pouches for smokers

Tobacco industry critics say a new R.J. Reynolds ad campaign for smoke-free New Year’s resolutions is really an attempt to keep people from quitting nicotine.

The North Carolina-based company for the first time is advertising its smokeless tobacco pouches called snus (SNOOZ) as alternatives to smoking. The carefully worded magazine ads say the company supports quitting tobacco use but goes on to suggest the pouches as “smoke-free” and “drama-free.”

The Campaign for Tobacco-Free Kids says the ads are trying to take advantage of people who try to quit smoking for the new year.

Under federal law, companies cannot claim that tobacco products work as smoking cessation products. Federal regulators are evaluating the ads as part of their monitoring of the industry.

source: businessweek.com

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