DM launches Tobacco-free Women campaign

Dubai Municipality on Wednesday launched a campaign at Mall of the Emirates called “Tobacco-free Women,” which will last until May 31, 2010. The campaign is part of the World No-Tobacco Day that falls on 31st May every year.

This year, the World No-Tobacco Day targets to combat smoking in women and girls, as women comprise about 20% of the world’s smokers, whose number amounts to more than a billion. Women are also subjected to passive smoking, which is especially dangerous to pregnant women. There is an increase in the number of women smokers in the country with 14% of the smokers in the UAE, especially Shisha smokers are women. The World Health Organization has chosen the theme of this year as “Gender and tobacco, with an emphasis on marketing to women,” with a focus on women who are targeted by the tobacco companies to promote their products.

The “Tobacco-free Women” campaign aims to raise awareness on the effects of passive smoking on women, as well as women who smoke in general and pregnant women in particular, while addressing its effects on the health of the foetus and the skin. It will educate women and the public on the dangers of smoking and its negative effects on women and society, and emphasize the importance of a healthy lifestyle for the targeted segment based on health habits, food and sports. It will highlight the efforts of the Municipality in providing free medical checks to the public and smokers and creating awareness to stop smoking.

Dubai Municipality is hosting a series of events and activities which are specially designed for this occasion. The activities included a competition on quitting smoking, during which people who want to quit smoking registered their names in the special forms, which will be followed up by the Clinic Section and a specialty hospital, and the details will be announced on the Municipality website.
The Municipality will coordinate with the petrol pumps where the staff will wear team shirts of the occasion, and through these stations, leaflets will be distributed to the public. And for the first time, sales of cigarettes will be stopped for 24 hours on May 31, 2010 in petrol stations of Emarat, ENOC and EPPCO and the drivers of Dubai Municipality vehicles will also be banned from cigarette smoking.

A mobile Awareness Exhibition is also being organized where people will be offered free medical consultations under the supervision of a doctor (gynaecologist – a general practitioner – skin expert). The free examinations include examination of carbon monoxide, examination of the skin to see how dry or flexible they are, examination of the lung to find out how strong it is, and examination of the eye to see how dry they are because of the smoking.

The free medical examinations in Mall of the Emirates will continue until May 28, 2010 and free medical checks and medical advice will be offered to smokers and non-smokers among the visitors to the Mall of the Emirates.
The same activities will be held on May 29 at the Dubai Mall and the activities will be transferred to Dubai Ladies Club on May 30. In addition to the exhibition, free medical check-ups will be offered to members of the Women’s Association branches at Al Towar and Al Barsha.


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