Britney Spears back in shape in lingerie campaign… (photos, video)

The last time Britney Spears modelled for American clothing firm Candie’s, observers noticed photo editors had been a bit too heavy-handed with the airbrush.

But after completing a gruelling 97-date world tour last November, Britney’s body is looking more honed and toned than ever, leaving little need for digital enhancement.

Returning as the face of Candie’s for the second time, the mother-of-two looks stunning as she flaunts her curves in a floral lingerie two-piece.

Spot the difference: Britney Spears in the finished Candie's advert (left) and as she looks in the studio (right) being photographed by Terry Richardson

Spot the difference: Britney Spears in the finished Candie's advert (left) and as she looks in the studio (right) being photographed by Terry Richardson

For the Spring/Summer 2010 ads, Spears was photographed by three of the world’s top photographers Annie Leibovitz, Mark Seliger and Terry Richardson for three very different shoots.

In the Richardson shoot, the 28-year-old cuddles up to a fuchsia teddy bear against a white background as she pulls a suggestive pose in a floral bra, matching frilly hipster knickers and peep-toe heels.

In a separate shot by Leibovitz, who frequently photographs A-listers for Vanity Fair magazine covers, the singer flips her hair in a more fun pose as she sits on a chair in a black dress with a beaded Aztec neckline.

Spears’ final shoot of the day saw the singer posing for Seliger on the most elaborate set, a Moulin Rouge-style dressing room.

Fun-loving: Spears flips her hair as she sits in a bare studio in a black dress for the Annie Leibovitz photo

Fun-loving: Spears flips her hair as she sits in a bare studio in a black dress for the Annie Leibovitz photo

Behind the scenes: Spears tries out smiley (left) and sultry poses for Leibovitz

Behind the scenes: Spears tries out smiley (left) and sultry poses for Leibovitz

Against a backdrop of feather boas, flowers and lots of pink, Spears gets to flaunt her curves in a series of tight-fitting clothes, including a hot pink vest and skinny jeans and a black camisole.

Another Seliger shot brought out Spears’ biker chick side as she posed astride a Harley Davidson motorbike.

The campaign was shot in Hollywood’s Paramount Studios late last year, just a few weeks after the pop star completed her nine-month The Circus… Starring Britney Spears tour.

Spears enthused: ‘Annie, Mark and Terry are three of the biggest photographers in the world. I am honoured to be working with them for my Candie’s Only at Kohl’s ads.

‘It was an amazing shoot, and I know my fans are going to love the cool images. I’m very excited to be working with Candie’s for a second season.’

Posting a link on her official website, Spears admitted she loved the Leibovitz shot the most.

Dari Marder, chief marketing officer of Iconix Brand Group Inc., who own Candie’s said hiring Spears to front their campaigns had been hugely successful.

Marder said of 2009: ‘It’s hard to pinpoint whether the sales are from marketing or pricing but it was one of our best years.’

Setting the scene: Spears lies back on a dressing table as Seliger and his crew work their magic

Setting the scene: Spears lies back on a dressing table as Seliger and his crew work their magic


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